The Art of Moving Stories
Every great animation begins with a story crafted through design, brought to life through motion.
Transforming Data into Stories that Move
At the National Audit Office, I specialise in turning complex data into clear, trustworthy, and visually engaging stories. I create systems that carry these narratives across reports, infographics, motion, and interactive content, bringing the NAO’s Value for Money (VFM) work to life and helping audiences see the meaning behind the numbers.
One recent project involved developing a visual narrative under tight deadlines and strict security constraints, resulting in a 30% increase in stakeholder engagement and report visibility.
Below are three featured motion pieces that showcase this approach in action.
Designing Sound and Vision: Educational Motion for Samsung
As part of a research and educational project for Samsung Academy, I explored how sound shapes our perception as deeply as vision does, adding dimension, emotion, and meaning to the cinematic experience.
In collaboration with Samsung TV/AV, I led an educational animation series on sound design, creating clear visuals to help trainers explain complex sound systems. The project improved training impact and contributed to a 10% increase in sales.
To bring these ideas to life, I combined traditional hand-drawn storyboards with digital design and motion graphics, managing the full creative process from concept to delivery.
I also produced a feature advert for Samsung’s The Frame TV, highlighting its unique blend of art and technology through carefully edited footage and motion design.
A promotional intro video for Samsung Academy, highlighting the training courses I designed for Samsung’s trainers and sales teams. Through interactive modules and quizzes, participants gain a deeper understanding of TV and soundbar features, enabling them to communicate key selling points more effectively.
