The Art of Moving Stories
Every great animation begins with a story crafted through design, brought to life through motion.
EPSO – Instagram Motion Campaign
This motion-first promotional campaign for Instagram was designed specifically for the European Personnel Selection Office (EPSO) to tackle the challenge of communicating dense, bureaucratic course information in a crowded social feed. Utilising 4:5 vertical format, the animation transforms static text into a fast-paced, engaging narrative.
The motion design relies heavily on kinetic typography and dynamic pacing to guide the viewer’s eye, ensuring key details are absorbed quickly and memorably. Rather than simply listing course features, the sequence reveals information strategically, building momentum toward a clear call-to-action. Custom transitions and rhythmic timing maintain viewer retention throughout the short clip, effectively capturing attention and driving application sign-ups.
Designed to cut through information overload and make recruitment accessible, this project showcases how strategic motion design can optimise informational content for accessibility and impact on mobile-first platforms, turning a traditionally dry subject into a visually compelling experience for potential applicants.
Orenis & CO. – Social Media Motion Concepts
This project is a motion-first social experience for LinkedIn, specifically crafted to elevate premium corporate storytelling. Demonstrating a dual
-mode (dark and light) approach to complex data visualisation, the piece combines high-end editorial typography with reusable After Effects workflows. Tailored to the 4 : 5 format, the design utilizes kinetic typography, custom ease-out transitions, and ambient micro
-movements to strategically sequence information and capture attention in a crowded feed.
By transforming static legal and financial announcements into immersive visual narratives, this concept proves how integrated motion design strategy drives interaction, reinforces brand authority, and delivers measurable engagement for a premium legal firm.
Transforming Data into Stories that Move
At the National Audit Office, I specialise in turning complex data into clear, trustworthy, and visually engaging stories. I create systems that carry these narratives across reports, infographics, motion, and interactive content, bringing the NAO’s Value for Money (VFM) work to life and helping audiences see the meaning behind the numbers.
One recent project involved developing a visual narrative under tight deadlines and strict security constraints, resulting in a 30% increase in stakeholder engagement and report visibility.
Below are three featured motion pieces that showcase this approach in action.
Designing Sound and Vision: Educational Motion for Samsung
As part of a research and educational project for Samsung Academy, I explored how sound shapes our perception as deeply as vision does, adding dimension, emotion, and meaning to the cinematic experience.
In collaboration with Samsung TV/AV, I led an educational animation series on sound design, creating clear visuals to help trainers explain complex sound systems. The project improved training impact and contributed to a 10% increase in sales.
To bring these ideas to life, I combined traditional hand-drawn storyboards with digital design and motion graphics, managing the full creative process from concept to delivery.
I also produced a feature advert for Samsung’s The Frame TV, highlighting its unique blend of art and technology through carefully edited footage and motion design.
A promotional intro video for Samsung Academy, highlighting the training courses I designed for Samsung’s trainers and sales teams. Through interactive modules and quizzes, participants gain a deeper understanding of TV and soundbar features, enabling them to communicate key selling points more effectively.
